Insights

Aggregated usage stats for the project, built from data the chat pipeline already persists — no separate analytics setup needed.

Time window

A selector at the top lets you pick Last 7 days, Last 30 days, Last 90 days, or Lifetime. Which of these you can select depends on your plan — see Billing.

Web visitor funnel

A four-step funnel — Visitors → Chat opens → Conversations → Tool executions — with the conversion percentage between each step. Visitors are counted by a unique anonymous id; the last step (tool executions) is project-wide rather than scoped to the web visitor path.

Key metrics

Cards for Messages (with the user/AI reply split), Sessions (with the conversation count), Unique users, and Unique devices.

Charts

Daily bar charts for messages per day and sessions per day over the selected window, plus separate daily charts for web widget loads and chat opens. Days computed from before web telemetry was tracked are flagged as approximate.

Websites breakdown

A table of web traffic by origin — every site the widget is embedded on, whether it’s your own domain or a partner entry on the Websites page — with visitors, chat opens, and conversations per site. Paused sites are marked.

Navigation suggestions, suggestion → execution funnel, and tool executions

Three further sections, available depending on your plan:

• Navigation suggestions — how often the AI proposed each screen, with the average confidence.
• Suggestion → execution funnel — of every time a tool was suggested, how many times it ended in a successful execution, per tool.
• Tool executions — action log outcomes grouped by tool, split into success and error counts.

If your plan doesn’t include these, the section shows an upgrade prompt instead of the data. If your plan doesn’t include Insights at all, the whole page shows an upgrade prompt.